The platform

The complete distribution platform

Eight integrated modules, one operational system. Built for UK wholesale and distribution businesses.

What you have now / what you get

The same operation, without the workarounds.

Stock, orders, prices and invoices live in separate systems that never quite agree.

One system owns the customer, stock, price, invoice, credit and delivery record. No daily reconciliation between eCommerce, inventory and accounting.

Generic eCommerce plugins do not understand food — no batch, expiry or allergen handling.

FEFO batch rotation, 14-allergen compliance, country-of-origin capture, expiry offers and batch recall are built in.

B2B pricing and credit are bolted onto a B2C cart that was never built for trade.

Per-group pricing, per-customer overrides, credit limits, route-based minimum orders and payment terms are first-class.

Margins are guessed from a cost field that has drifted out of reality.

Margins are calculated on per-batch landed cost — purchase price plus the shipping and duty that got the goods in.

Purchase orders are email threads, and nobody is sure what the supplier actually confirmed.

POs carry a supplier confirm-or-amend flow, and the exchange rate locks the moment the PO is sent.

Invoicing and chasing are manual, and overdue accounts surface too late to act on.

Invoices issue on delivery, reminders run on a three-stage cascade, and credit alerts fire at 80% and 100%.

Compliance is an afterthought, handled in separate documents and spreadsheets.

A Privacy Centre with the required disclosures, a GDPR request workflow and seven-year financial retention are part of the platform.

The platform

Everything your operation needs. Nothing it doesn't.

Stock & Inventory

Batch-level stock control with real-time availability across all locations.

Order Management

Customer orders captured, confirmed, and tracked from placement to delivery.

Route Planning & Dispatch

Delivery routes optimised, drivers assigned, and customers notified automatically.

Invoicing & Payments

Invoices generated on dispatch, payment reminders automated, statements always current.

Customer Portal

Your customers place orders, view invoices, and track deliveries without calling you.

Reporting & Insights

Margin by product, delivery performance, account health — all in one place.

Eight integrated modules

The complete platform

Customer Ordering Portal

Let trade customers order online, on their terms, without a phone call.

  • Trade account registration
  • Group & custom pricing
  • Minimum order & free delivery
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Operator Dashboard

Run the whole operation from one screen, with every number live.

  • Home dashboard
  • Order lifecycle
  • Customer profiles
Explore

Warehouse & Fulfilment

Pick, pack and dispatch with batch-level traceability.

  • Pick & pack
  • FEFO batch allocation
  • Batch & lot tracking
Explore

Purchasing & Supplier Management

Buy stock and track true landed cost, with suppliers in the loop.

  • Purchase orders
  • Supplier confirmation flow
  • Exchange-rate locking
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Logistics & Route Planning

Plan routes, run deliveries, and prove every drop.

  • Route definition
  • Daily runs
  • Driver app (PWA)
Explore

Financial Management

Invoice on delivery, chase automatically, and keep the books straight.

  • Automatic invoicing
  • Multi-currency & VAT
  • Payment terms & due dates
Explore

Communications & Email

Every email the operation sends, branded and accounted for.

  • Unified branded template
  • 26 email templates
  • Email Management Centre
Explore

Platform & Infrastructure

The foundation — UK-hosted, secure, and built to keep data honest.

  • Three-tier architecture
  • Modular plugin suite
  • Custom database
Explore
Why Fulfild

Three reasons it fits a distribution business.

01

Built for food distribution

Not a generic tool bent into shape. Batch tracking, FEFO rotation and 14-allergen compliance are built in, alongside near-expiry offers, multi-currency purchasing and route-based delivery.

02

One system, not a patchwork

It replaces the spreadsheets, email, WhatsApp and separate accounting workflows most distributors run on. Customer, stock, price, invoice and delivery records live in one place, so nothing needs reconciling at the end of the day.

03

Built in production, not in a meeting room

Every screen answers a real question the team asked while running the business. Each feature exists because a working distribution operation needed it — not because it filled a feature grid.

One operational view

One platform. Every moving part.

Fulfild connects your warehouse, your drivers, and your customers in a single operational view. No more chasing updates across email threads and spreadsheets.

  • See every order's status the moment it changes
  • Stock that updates as orders are picked and dispatched
  • Routes, drivers, and ETAs in front of you, live

Built on a stack you can trust.

Standard LAMP hosting, no proprietary infrastructure lock-in, and a codebase your team can maintain.

  • WordPress
  • WooCommerce
  • Vue 3
  • PHP 8.2
  • MySQL
  • Postmark
  • UK hosting

Ready to see it in your operation?